Why Web Accessibility Matters for Your Business Website


Making your website accessible to people with disabilities is not just legally mandated - it expands your reach to overlooked customers, enhances SEO, avoids lawsuits, and builds a compassionate brand.

Making sure your website is accessible to all users should be a top priority. Web accessibility means designing your website so it can be easily used by people with disabilities. This includes those with visual, hearing, motor, or cognitive impairments.

While ADA website compliance is mandated by law for public entities, web accessibility is important for every business for several key reasons:

Expanded Reach to Customers

There are over 1 billion people worldwide living with disabilities. By excluding them from your website, you shut out a huge potential customer base. An accessible website allows you to market to and serve people with disabilities just like any other customers. It shows you value inclusiveness.

Improved Search Engine Optimization

An accessible website is better optimized for search engines like Google. It means keywords and content will be more visible to search engine crawlers. Sites that are not accessible have lower indexation which hurts rankings. Web accessibility enhances SEO.

Compliance with Legal Standards

Laws like the Americans with Disabilities Act (ADA) prohibit discrimination based on disability. Though the legal requirements primarily apply to government/public entities, private businesses increasingly face ADA website lawsuits over inaccessible sites. Avoid legal exposure by proactively designing an accessible site.

Enhanced User Experience

Accessible websites are better designed for all users. Features like ARIA labels, keyboard navigation, color contrast, and alt text improve the overall user experience. Your website will be more intuitive and user-friendly by meeting accessibility guidelines.

Stronger Brand Reputation

By showing your commitment to accessibility and inclusiveness, you build a positive brand image. Customers will recognize your values and compassion for serving users of all abilities. Prioritizing web accessibility demonstrates social responsibility.

Creating an accessible website provides advantages beyond just meeting legal requirements. With inclusive design, you can expand your customer base, improve website performance, avoid legal risks, and strengthen your brand reputation. It requires incorporating accessibility best practices into your web development and design process. But the effort pays off manifold in the long run.