Launching a new website is an exciting time, but it’s easy to get caught up in mistakes that hurt your site’s performance and visitor experience. As web developers with years of experience, we’ve seen these pitfalls trip up many new website projects.
Follow our tips to avoid common web development mistakes on your next new site build:
Not Having a Mobile-First Design
With over 60% of traffic now coming from mobile devices, having a mobile-responsive design is absolutely critical. If your site only works well on desktop, you are losing the majority of visitors. Take a mobile-first approach from the very start.
Ignoring Page Speed
Site speed has become a key ranking factor for Google and directly impacts user experience. Unoptimized images, bloated code, and expensive web fonts can slow down load times. Audit and improve page speed during development using tools like Google PageSpeed Insights.
Weak Calls-to-Action (CTAs)
Clear, noticeable CTAs like sign-up buttons and contact forms are required to convert visitors into leads and customers. Make sure CTAs stand out visually, use action-driving language, and are strategically placed to get clicks.
Overcomplicated Navigation
Cluttered navigation bars, hidden menus, and confusing site structures will frustrate visitors. Build intuitive, user-friendly navigation focused on simplifying access to your most important pages and content.
Lacking Site Search
Visitors expect and rely on site search to locate information. Not having search means losing visitors who cannot find what they need. Install an optimized search like Algolia to improve findability.
Ignoring Browser Compatibility
Don’t assume your site will work smoothly on all browsers. Some CSS, animations, fonts and other elements may render inconsistently across Chrome, Safari, Firefox and Edge. Rigorously test cross-browser performance during development.
Skimping on Security
New sites are prime targets for hackers. Implement essential security measures like SSL certificates, strong passwords, hardened servers, limited login attempts, and regular software updates. Your visitors’ data depends on it.
By being aware of these common pitfalls from the start, you can avoid setbacks and launch a high-performing website designed to convert visitors and delight users. Let us know if you need help bringing your web project to life the right way!
